With over two billion app downloads to its name, TikTok has certainly made a spectacular impact on the social media scene since it was first launched in 2016. The infamous 2020 has been TikTok’s year. After titles of the most downloaded app in the past year and 2 billion downloads worldwide, the short-video sharing platform is on track for reaching 1.2 billion active users by the end of 2022. So let’s here more about Top TikTok Trends in 2022!
Top TikTok Trends in 2022
As TikTok continues to make its way into the lives and hearts of millions of consumers worldwide, —and not just that of teenagers—its growth is showing no signs of stopping.
It’s an absolute goldmine of opportunities for businesses to reach and engage with buyers. So if you haven’t already started marketing on TikTok, now’s time to get rolling.
If your company is not using TikTok for marketing, then you should strongly consider doing so.
In this article, we’ll dive into the top ten TikTok trends you need to know about, with a forward-looking focus on up and coming TikTok trends in 2022.
1. More Brands and Influencers on TikTok
More and more, influencers are recognizing the potential of TikTok, the fastest-growing social media network ever, to reach new audiences.
Not only has TikTok become a more popular platform for influencers, but businesses are also starting to pay attention to it. In fact, 35 percent of brands that have a dedicated influencer marketing strategy have a team that focuses on just TikTok influencer marketing.
This is one of the hottest TikTok trends there currently in 2022.
2. TikTok Trends: Memes
Memes are very frequently used on TikTok and they are extremely popular amongst millennials and Gen Zs, who make up a large percentage of TikTok’s user base.
Memes are oftentimes quite humorous and they also have great viral capabilities.
Companies who can use memes effectively can boost their engagement and potentially even achieve viral status on their marketing campaigns.
3. The rise of social commerce among Trends
Many people still question the commerce potential that lies in TikTok, mostly because Gen-Zers are the primary user group. But, with $143 billion of spending power, it’s clear that almost every retailer and brand should invest in researching how the new generation on the rise shops and how to create a personalized experience for them, especially on the web.
The latest addition to TikTok’s social commerce arsenal was a partnership with Shopify. With more people becoming digital savvy every day, online shopping is no longer reserved only for younger ones. It’s the matter of the moment in 2022 when TikTok will take the next big step in this direction with its app.
4. Branded Hashtag Challenges as a nice trend on TikTok
If you’ve never heard of a hashtag challenge, then pay close attention because this is one of the most popular TikTok trends there is now.
In a nutshell, a TikTok hashtag challenge is when consumers are asked to carry out a particular task, record themselves doing it, and posting it on social media with a specified hashtag.
Though hashtag challenges are common across different platforms, TikTok is where it got popularized.
Because of its potential to go viral and thus boost brand awareness, businesses big and small have been quick to take advantage of it.
5. TikTok Trends and User-Generated Content (UGC)
Just like with Facebook, user-generated content (UGC) is becoming increasingly important – and marketers are taking notice.
User-generated content is content that is generated by customers and users and which is used by brands for marketing purposes.
User-generated content is great for marketers because it is free and, because it’s created by regular people, customers tend to trust it more. In fact, user-generated content converts five times more than brand-sponsored posts.
6. Duets in TikTok top Trends
Duets are another highly successful and unique TikTok marketing approach.
These duets involves a brand creating a video and then letting TikTok users duet that video with a side-by-side video, with the two videos played simultaneously in a split-screen.
This is another great way for brands to engage their followers and create exciting, new experiences for them.
Another reason why duets will be a strong marketing trend on TikTok in 2022 is because it gives brands an opportunity to showcase their products in a way that feels organic and fun to follow.
7. More Celebrities on TikTok Trends
Given the platform’s massive reach, an increasing number of celebrities have also decided to jump on the TikTok bandwagon.
From singers and actors to reality stars and even politicians, there have been some pretty big names that have joined TikTok. These include the likes of Will Smith, Justin Bieber, Katy Perry, and more.
Though it’s more popular among the younger generation (Gen Z, in particular), these celebrities know and are harnessing the power of TikTok for them to become more involved with younger fans.
Some have even taken it one step further by documenting their learning experience with TikTok itself. Perhaps the most famous of them all is Reese Witherspoon’s. Last year, the actress posted a video (which went viral) of her son teaching her what TikTok’s all about. Today, she’s not only on TikTok but has also amassed a 3.7 million-strong following.
8. TikTok Trends: The New TV
Known for its short-form content, TikTok may not be similar to television shows in the conventional way. But where it’s able to draw parallels is the consistency and regularity of new content, much like upcoming TV episodes.
Because the majority of TikTok content is found through hashtags, its users have a direct path to new content. The one that’s published and tagged under the same hashtag and know just how to access it. This works in the same way TV viewers would turn into the same channel at the same time each week for a new episode of the TV show.
Analysts say such an approach works wonders for brands as it helps to hook users in and leave them wanting more. As we head into 2022, expect this to continue into the new year and possibly beyond.
TikTok’s rise in the past four years has been nothing short of sensational. It has now become a key social media platform that cannot be ignored.
If your brand is not already using TikTok to connect with your followers, then you should strongly consider it today!
After all, there’s a good chance that your competitors have already done so.
Once you get started on TikTok, start taking advantage of some of the key trends.
The more of these trends that you can take advantage of, the better your brand will fare. Although TikTok is a new platform, it is relatively easy to use, so don’t feel overwhelmed by it. Just start and have fun with it!